Busy Bees

American Prep Kids

A Bees Busy Retrospective! September 2013 Today is the day! We are excited to announce the Busy Bees exclusive collection for Gwyneth Paltrow’s lifestyle blog, GOOP.  This project has been under-wraps for months as we have collaborated closely with Gwyneth and her team to bring it to life. The design direction we received was to create a “buy-now-wear-now” preppy-chic collection for boys and girls; key pieces that take kids from warm weather to Fall’s first chill. The Busy Bees x GOOP collection features 15 limited-edition wardrobe staples for boys and girls...

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While women across the USA were reading Vogue and Harper’s Bazaar, taking notes, and following the rules of “the look” -- something else was quietly happening and had been for a long time at the prep schools and universities in the Northeast United States.  As early as 1912, the birth of a truly unique design was taking place – Prep Style! In fact, you can say that the Prep Style is a completely original and entirely American creation!  It fit the way Americans live then and now. Brant Point Lighthouse with...

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