Busy Bees

American Prep Kids

The holiday season is here. Thanksgiving leftovers have barely been packed away and now the sprint to 2015 is upon us!  There is so much that we all want and need to do to make the holidays fun and festive -- preparing meals for celebrations, decorating our homes, buying gifts, and finding the right outfits. At this time of year especially we look to tradition to guide us in what to do.

 

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A Bees Busy Retrospective! September 2013 Today is the day! We are excited to announce the Busy Bees exclusive collection for Gwyneth Paltrow’s lifestyle blog, GOOP.  This project has been under-wraps for months as we have collaborated closely with Gwyneth and her team to bring it to life. The design direction we received was to create a “buy-now-wear-now” preppy-chic collection for boys and girls; key pieces that take kids from warm weather to Fall’s first chill. The Busy Bees x GOOP collection features 15 limited-edition wardrobe staples for boys and girls...

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While women across the USA were reading Vogue and Harper’s Bazaar, taking notes, and following the rules of “the look” -- something else was quietly happening and had been for a long time at the prep schools and universities in the Northeast United States.  As early as 1912, the birth of a truly unique design was taking place – Prep Style! In fact, you can say that the Prep Style is a completely original and entirely American creation!  It fit the way Americans live then and now. Brant Point Lighthouse with...

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