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GOOP by Gwyneth Paltrow, Newsletter

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This week we showcase some beautifully made, very original lines of children’s clothing that we have recently discovered and are adoring. Mostly started by mothers, these companies are producing very unique, very cool, and not yet ubiquitous things for the little ones in your life.

Busy Bees

Busy Bees originated just last year from two mother’s desire to make classic clothes for their kids—totally wearable today but also lasting. Their goal is to make things that can be handed down for generations. You can tell they know their kids; their ridiculously soft t-shirts are just the kind of thing my kids love to wear—clothes that are super comfortable and look good too.